I don't know, I'm inclined to say that's failure to handle the parcel properly regardless of how it's been packaged.
I received a similarly-sized box just a day or two ago and shipped from across the country (Ontario to BC). There was nary a mark on the box, all eight corners were crisp as the day it was packed, and not even a scuffed label. Granted this was a light item -- in this case an aluminum layout square measuring 14" x 24" -- but still, it was clear to me that the 16" x 24" x 12" box had been carried, not kicked nor tossed, to my doorstep.
Lucky? Maybe, but still I think it points to the fact that everyone along the way had some regard for what was in the box and how they did their part in the handling of it.
The bigger problem, I suggest, is that there's nobody accountable other than the original shipper who will, unless they start packaging everything in wooden casks and barrels again, ultimately have to replace the item at their cost. And so shipping costs increase to cover the breakages and they're passed along of course to the consumer.
It's a sad state, it really is.