This is in my neck of the woods. Judging by what things have already been bid up to (and early in the auction time), they're getting good visibility on this auction due to their promo video. My wife and I have banned me from any more auctions this season, which is fortunate, because I probably can't afford much in that shop anyway. Doesn't mean I won't watch though!
He did a nice job keeping things fairly orderly in there despite the huge volume of stuff, plus it sounds like things actually got used, so not sure if the hoarder title quite fits.