I do not know what type of machine you have or how heavy of a user you are but I believe you will quickly become unhappy with this system, let me tell you why. Lets start by assuming you have a 7 x 12 late or mini mill and would like to improve the overall accuracy of your work. You can buy plain scales (IGaging is a good one, or Grizzly) and mount those on your machine. These type scales come with a remote read out so if you would like to have X and Y axis on your lathe you can mount the remote readouts in a convenient location be good to go for less than $100 for both axis.
Lets presume you have a larger piece of equipment and thus are more of medium to heavy duty user. You are probably going to want your display head close at hand because you will be using features such "relative position", "absolute position", "radius", "diameter", "bolt hole define/use", etc. While this company lists those functions it would appear from the ad that you must access them via the touch screen unit which in turn is connected to a PC. I have no knowledge of the quality of the touch screen unit but I do know that for $210 plus the cost of a PC you can buy a real DRO head. In this day and age of imbedded processors using a PC to provide the computational power does not make much sense. For two to three hundred you could buy a Shumatech head and be much happier.
If you are budget concience and a light duty user, check out the IGaging or other linear scales as a solution. I used that arrangement for several years and was very happy with it, especially when compared to try and keep track of how many turn I made on a feed knob. DRO heads such as Shumatech will read all different types of scales including the ones that I have mentioned.
That's my two cents.
Jim