A google search for Herbert No. 5 brought up capstan lathes of British manufacture, which are most emphatically NOT the lathe shown in the ad. I narrowed the search to "Herberts of Los Angeles lathe" and found a page on Vintage Machinery devoted to a "Herberts Machinery Co." that was based out of Los Angeles, CA. This page says that Herberts was a manufacturer of woodworking equipment, including wood lathes. Some were sold under the name "Wood Wizard", others under the Craftsman brand. No mention is made of any metal lathes. There are some pictures, but they are fuzzy reproductions of original ads for Wood Wizard, and I can't tell if the lathe in the CL ad is similar in construction.