Thanks to all. Sorry for late reply, again.
Comment re: back rake. That was the main problem. Didn't have any, only side rake. Increased it significantly and
much better results. It seems that steel needs some shear action? Still get a bit of build-up, but doesn't seem to affect the results.
Tool as modified with large back rake (about 20 degrees) below. Top view also. Tool is presented 90 degrees to work.
Also was getting tool angles a bit less than expected because my grinder tool rest is below the wheel center. So a 10 degree rest angle results in only a 7 degree tool angle, for example.
Comment re: RPM. I'll try a lower speed, though LMS table for 12L14 shows 200 - 260 FPM for HSS. Are these not correct?
On my lathe, I can't adjust feed rate independent of spindle speed as they are geared together. Is this not the norm?