Taig very much markets their machines to customizers, you can buy them piece by piece. I suspect the Marathon 1/4hp motor is offered as a convenience to customers who don't want to source their own motor. Like many parts of the Taig machines this motor was probably selected for being functional, and affordable.
Many Taig owners do source their own motor. Variable speed options are popular, treadmill motors, sewing machine motors, even the motor from the Sherline has been used.
Sherline only has a 60w (1/12hp) variable speed motor but has beefier v-belts than Taig which uses 1/8" o-rings. I don't know how much power the Taig belts can transfer, but doubtful it is anywhere close to 1/4hp.
I have the 1/4hp motor on my Taig. It works but it is large and probably outweighs the lathe. Since I specifically wanted the Taig to set up as a highly portable "travel" lathe I have been looking at smaller options. I would think a 1/10 - 1/15 hp variable speed universal motor as used on many watchmakers lathes would be a decent option.