American tool companies wonder why people are looking for alternatives to their over priced tools!
It appears that most of the US Companies that stuck with producing tools for manufacturing and never dabbled in the consumer/hobbyist market are doing fine. Dumont for example, can't buy their broaches and bushings at home depot I suspect.
A tool that can produce 200 parts per day for weeks repeatably without fail is worth a bit more to the purchaser then a tool that will fail often or make inconsistent product. Another interesting aspect of American companies is that they only do one thing, they rarely use their large R&D infrastructure to develop other products. Not disparaging the auto industry at all, many advances in manufacturing processes have come from auto makers in the past.
Yamaha makes pianos. motorcycles, outboard engines, personal watercraft and small boats.
Honda makes cars, generators, motorcycles, outboard engines, lawnmowers etc.
Hyundai makes ships, heavy equipment, large engines, cars and other products
BMW makes cars and motorcycles
Kawasaki makes motorcycles and Industrial robots
Toyota makes cars and large CNC milling machines under their original name Toyoda
Mitsubishi makes cars as well as excellent machine tooling, inserts and holders.
General Motors makes cars and car loans.