The tensioning adjuster on the knurler. What I see happening is that the pattern is getting lighter and lighter as you go in. If the work is not tapered then the only thing that can do that is that the wheels have to be applying less pressure. Since each arm applies half the pressure, it cannot be one of them; has to be both, and the only things that can do that is if the wheels are moving on the pins or the tensioning nut is backing off. It could be something else but I can't think of what it might be.