Thanks for the reply.
I'm trying not to go too crazy with it as I cant afford a set of roughing and high helix end mills. So I'm really trying to find the main problem here just to get to a point where a simple slot looks reasonably presentable. I concur that these end mills may be just too poor a quality and stepping up to a better set might be required or maybe finishing passes.
Actually, you're going to find that you can't afford not to use roughers. They will cut 20% faster and last 3 times longer than finishing end mills. They do all the hard work and allow you to save your finishing end mills for finish cuts.
The other thing to consider is what tool holder you're using. The more run out your holder has, the poorer your tool life, finish and accuracy is going to be.
The cheapest way to mill is to buy good tool holders (ER collets work well), good roughing end mills and high quality finishing end mills. Yeah, might not make economic sense until you actually use them and find they last much longer than junk.