That is actually not an accurate assessment. They have been a member since 1998, with nearly 7000 items sold. They have only had 18 reviews (feedback score) in the last 12 months, but that number is based entirely upon a seller giving feedback. I have sold far more than my feedback score would indicate. In fact, I sold four items in the last 90 days, and yet, only one feedback score was given to me.
That seller has a 100% score, which is not an easy accomplishment over that many years considering how many buyers like to try scamming a seller. As far as circumventing eBay, the buyer would have to agree to that, too, and give up the protections that eBay offers.
I'm not looking at feedback scores, I'm looking at their actual sales on eBay. If you go to their current listings they have 652 items listed. If you then click on "sold items" it will show all of their sales for 90 days. They have 32 items sold in the past three months. That's a suspiciously low number of sales...because people are calling them directly and getting a lower price. They should have triple that number of sales.
Another dealer, Midwest Machine, has a Takisawa listed along with other similar machines. They have 168 items listed on eBay and have 84 sold items for 90 days. They have 25% of the listings, but 260% in sales. To be honest, that's a very high percentage of sales, so maybe location is helping them, but it's still a huge difference.
Wheeler Machinery also has a Takisawa listed, along with similar other machines. They have 277 items listed and 23 sold items. They have less than half the listings, but 2/3rds of the sales.
My wife has had an eBay business for years and I've spent a lot of time analyzing other sellers to help her estimate the number of listings to sales, etc.
Amiron is breaking eBay rules and acting in an unethical fashion. They want eBay advertising for free. I'll bet a paycheck if you call them about a machine listed on eBay the price will be lower....I'd guess about 13% lower as that's roughly what eBay takes. Maybe they keep some of that and offer 10% off
To be fair, there are quite a few machinery dealers doing the exact same thing....it's still completely unethical, but nobody seems to care about that these days. I don't like paying eBay fees, my wife doesn't like paying eBay fees, but there isn't another place that gets remotely the same visibility, which is why all these unethical dealers are on there.