OK. I had been under the assumption that alum/water was the recipe so I was concerned that you might have been using hydrogen peroxide instead. You could have called it hydrogen hydroxide (HOH) as well.
That reminds me of a story along similar lines. In my second semester freshman chemistry class, we got a new professor who had previously taught at the Air Force Academy in Colorado. It seems they they had a very high evaporation rate with the ethyl alcohol in the labs. The staff changed the name to ethanol which slowed the evaporation down for a time but it quickly resumed. Not to be deterred, they changed the name to methyl carbinol. The evaporation rate went to zero.