It's not as small a length as you think, although I still think it isn't cost effective.
The claimed density of the filament is 4 gm/cc. The diameter is 1.75mm, or 0.175cm. A volume of 1cc would be 41.575 cm long and weigh 4 gm. (length = vol/(pi * (d/2)**2) = 1cm3/(pi * (0.175/2)**2) = 41.575cm). So 1 kg would be 250x longer. Therefore the filament length would be 41.575 cm x 250 = 10393.79 cm = about 104 m.
When printing, the slicer can determine the cost of the object by knowing the spool cost and the amount of filament extruded. Oh, one needs to print using a hardened steel nozzle as the tungsten is too abrasive for a standard brass nozzle. And to do much good at suppressing radiation, one would need to print at 100% infill, in the critical areas, which would use up filament. There are other metal filled filaments around, but I thought this tungsten filled filament was moderately interesting.