The longevity of your sanding belts depends on a bunch of factors.
I had a hard used zirconium belt last 18 years on my 6X48" belt sander. That belt finally became so dull I retired it. (but it still could cut wood...) On the other hand, some off branded ones only lasted a month.
Quality: good bonding, particle uniformity and backing strength make for a long lasting belt (and particle type, too). Good belts might be what looks like poor value, but poor belts are worthless.
For instance a 1 X 32 belt sander will not allow the belt to be used for a long time no matter what belt you buy. That's because the radius of the wheels will tend to break up your resin bonds. AND they run far too fast. This is also a tip for the 2X72 inch crowd. Many of them are boasting about material removal at 2000 SPFM. Well that will reduce the life of a belt by a lot. - If you an afford it, or in a production shop, more power to you. 400-600 SFPM is what I have my belt sanders set to.
-- press firmly but not to crush the grit. If you are rounding 1/8 inch steel, you only need a couple of pounds of pressure. if you are too light your work will heat faster than you remove metal, which is also bad. With a larger contact area, you can and should press harder. If you are pressing red hot steel into the grit, the bonds will be worthless, and you will throw the grit off your belt. So keep your work piece cool.
-- the other reason to not press to hard is that it will stretch the belt, which can break the resin bond. That's why 6X48 sanders have very long belt life - the width prevents stretching the belt under almost any circumstance.
BTW I'm building a 2X72 belt grinder. They have their place and can be used as a very good general purpose machine. For the guys designing new belt grinders, a 3" wheel is the smallest I'd go to, unless I was using only very fine grit belts, such as 400 and up.Those tiny 1.5" wheels and 2" wheels are harder on belts.
You can ruin a good belt in minutes or you can have my experience with my 6X48 by using a quality belt right.