This is one of those "over here, over there" sort of things. In the US, both center cutting and non-center cutting milling cutters are called "end mills" and the distinction is made of either center cutting, or non-center cutting. 2 flute cutters are always (as far as I know) center cutting. 3 flutes are almost always as well. 4 flutes and more, you have to check what you are buying.
Regardless, to answer the question, assuming a 2flute cutter, GWizard gives a plunge speed of 6.7 ipm at 3700rpm. I try to keep cut depth under 50% of the tool diameter when pocketing, as I have had bad times with chip welding with 6061 (I have never cut 7075, but I believe it should be less sticky). I tend to rough out the pocket leaving about 0.020 or 0.030" left, and then take a final finish pass or two at full depth of cut.
I might also recommend grabbing some 3 flute carbide end mills when you see them on sale at Enco or the like. You will be able to run your spindle up to top speed, and you will have less deflection in your tool to boot. I have been buying the Atrax 3flute cutters for a while, and they are my favored cutter for aluminum.