Get out the wallet is right! Thanks for the link.
I am sure you can beat that price by looking around or waiting for a sale, I posted it because it was easy to find. Conversely you could buy Chinese from a supplier that accepts returns and check it out. If you want run out in the 1-2 tenths range ETM is the stuff, there may be others but that is only I have experience with. My feeling is if you are using expensive top end carbide end mills you want minimal runout or will pay in quickly worn endmills. If you are running bargain price Chinese endmills in HSS (which cut fine IMO, initially) then maybe lesser quality would be fine, as the cost of grabbling a fresh endmill is minimal.
For an occasional use hobbyist who is does not have deep pockets its a tough choice, for a pro making a living and can pass on the cost the high dollar tooling might make sense. I occasionally can hold very tight tolerances on my BP clone, but to do so requires some luck, fresh endmill, good collet, clean quill or collet chuck, light drag on moving axis, tightly clamped non moving axis. For down and dirty work where holding a thou or two is fine, I rarely clamp knee of mill, and work rather quickly and do not use my best endmills. If I use carbide endmills, I am very careful about runout, chatter, feeds and speeds.
If you go Chinese there are some awfully good prices on Aliexpress or Bangoood the prices are so low that if you don't like it you can just chalk it up to experience, they get here from China or Taiwan in about 2-3 weeks. Not ETM quality but they work and cost next to nothing. I am guessing the mid price stuff from Travers, Shars, MSC is a notch better than China no name but several times higher in price. It seems to me you pay exponentially more to get rid of that last tenth or two of runout.