I'm sure there is a marketing component to this - especially in any of the free-for-all type places like ebay or amazon.
However if you look through the catalogs of the companies that sell to manufacturing and production shops, a lot of the stuff that's designated "CNC" is specifically designed for high volume / automated production. Time is money, automated machines run as fast as the can be run etc. So any cutting tools mills, drills taps etc - have features and designs that make them well suited for feeds and speeds way beyond what you are going to do with a small, manual bench mill or even most mills that the typical hobbyist will have. Some of the roughing mills are useful and might work better - but again a lot of them do not offer any advantage at lower spindle speeds and hand cranked feeds, or they just won't do the job on a really light cut that your machine can handle.
Other stuff like CNC vises or hold downs may or may not make sense for you - depending on what you are doing. A low profile vise designed to be used in gang setups on a CNC mill bed, might be just what you need. However there are likely better more versatile options that are cheaper.
I ended up getting a a 1/2" shank ER11 or ER16 collet "chuck" really a holder, the shank is about 4" long and it has a low profile collet nut. it really is designed to let someone use these small collets in a bigger CNC machine where the reach (4" shank was the shortest) and clearance (low profile nut) can be an advantage. I also got a set of collets to go with it - have a tiny desktop CNC machine that uses the same collets, so I can now use a variety of drills in it. The spindle on the desktop CNC tops out at 24K RPM.
The 4" shank chuck is not for my CNC, it allows me use the same collets in my bench top mill with a half inch mill holder AND it also in my Deckel D-bit grinder so I can handle a wider range of shank sizes (sharpen drill bits etc.). I work with small stuff so it made sense.
If I didn't have the Deckel and the desktop CNC my precision drill chuck would be just fine for my mill.
The collet holder with long shank was marketed as "CNC" ER11 collet chuck.
I am by no means an expert on this stuff and I'm still learning. When I was just getting started, I stuck to the most common cheaper "traditional" manual tooling - figuring that I had much more to learn before trying more exotic stuff.
So use common sense, don't spend more than you need to (there's always more to buy!)