There are approximately 1.7 million causes. The most popular are: Feed to fast, feed too slow, spindle speed too low, material too soft, tool height incorrect, lead angle too positive, chip breaker geometry incorrect for material type.
Much depends on the material type. Tools generally need to be exactly on center and neutral lead. After verifying these parameters, slowly increase feedrate. If the chips come off too hot from too high a spindle speed, they are soft enough to deform through the chip breaker part of the edge without breaking. Slow it down a little and continue increasing feed. If the chips are too thick, they will not break. Slow the feed rate and start increasing in small steps.
Some insert manufactures can supply approximate values for speed and feed. They are only starting points, however. It takes a little experimentation.